The sum total of your online business is not content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.
Remember we are talking about complete website development optimisation. Don’t just focus on the content. The search engine robots will be looking for keywords throughout the page, not just within the content. Here are a number of options for developing the website and enhancing sales potential.
The site should be more than just an entry point into the online world. It’s your base of operations and can also be a source of rich information about your business. Remember to use site statistics to help you improve everything.
What You Should Look For:
There are lots of website stats for you to look at to improve your rankings within the search engines. Each one can tell you something useful about how your business is currently doing. Don’t forget, an “on point” virtual assistant can help you with all the details.
1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. You can also learn what items are doing well and which ones are dragging down the bottom line.
2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – For example, outbound links. If someone clicks on your Digg icon to bookmark one of your articles or blog posts, you can find that out as long as you have the right software set up on each page of your site. Any ads you post can also be tracked to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales. And to take advantage of this quickly, seriously consider taking on virtual assistants, or even a team to maximise your efforts in a very short span of time.
5. Keyword analysis – Each page can be dedicated to one or two keywords. Look at each page to see how well these keywords are doing for you. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic. A possible solution, or perhaps – a perfect solution, is to hire a virtual assistance provider to monitor everything for you.
Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.